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P-ISSN 1063-343X
E-ISSN 2576-3458
Original Research
Vol. 30, Issue 1, 2026May 05, 2026 EDT

Deciphering the Impact of Brand Equity on Financial Analysts’ Stock Price Predictions

Hanieh Sardashti,
Marketing-financeBrand EquityMarketing PerformanceMarketing Effectiveness
Copyright Logoccby-sa-4.0 • https://doi.org/10.53462/Vol30i1A4
Photo by Maxim Hopman on Unsplash

Articles in Vol. 30, Issue 1, 2026

Vol. 30, Issue 1, 2026
  • Table of Contents V30 i1
    Timothy Haase
  • In This Issue V30 i1
    Alexandre Olbrecht
  • A Case Study on the Integration of Artificial Intelligence into the Accounting Curriculum
    Elizabeth S. QuayeCarol C. Huang
  • Do Trade Barriers and Financial Freedom Matter in Becoming a Rich Country?
    Joshua P. AngJason C. Patalinghug
  • Under Pressure: Faculty Stress and Gender at Small Liberal Arts Colleges During COVID-19
    Blakely FenderKimberly G. Burke
  • Deciphering the Impact of Brand Equity on Financial Analysts' Stock Price Predictions
    Hanieh Sardashti
JBES
Sardashti, Hanieh. 2026. “Deciphering the Impact of Brand Equity on Financial Analysts’ Stock Price Predictions.” Journal of Business and Economic Studies 30 (1): 71–87. https://doi.org/10.53462/Vol30i1A4.
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