P-ISSN 1063-343X
E-ISSN 2576-3458
Vol. 26, Issue 2, 2023February 08, 2023 EDT
The Role of Brand Silence and Nostalgia in Revitalizing Traditional Skincare Products with Advertising and Celebrity Endorsement Strategy as a Mediator
The Role of Brand Silence and Nostalgia in Revitalizing Traditional Skincare Products with Advertising and Celebrity Endorsement Strategy as a Mediator
Articles in Vol. 26, Issue 2, 2023
Vol. 26, Issue 2, 2023
- Table of Contents 26(2)Scott Jeffrey
- In this issueScott Jeffrey
- Strategic Alliance Sustainability: Partner Cohesion and Customer Goal AchievementGeorge DeFeis
- Effect of Crude Oil Price Changes on Human Development in Ghana: A Structural Equations Modeling ApproachAbdallah Abdul-MumuniMichael InsaidooAbubakari MusahRichard Akotoa
- The Beveridge Curve and the “she-cession”Hannah Sheldon
- The Role of Brand Silence and Nostalgia in Revitalizing Traditional Skincare Products with Advertising and Celebrity Endorsement Strategy as a MediatorVibhuti TripathiTarunija Chandra
Tripathi, Vibhuti, and Tarunija Chandra. 2023. “The Role of Brand Silence and Nostalgia in Revitalizing Traditional Skincare Products with Advertising and Celebrity Endorsement Strategy as a Mediator.” Journal of Business and Economic Studies 26 (2): 72–108. https://doi.org/10.53462/PPKB8549.