Vol. 26, Issue 2, 2023February 08, 2023 EDT
The Role of Brand Silence and Nostalgia in Revitalizing Traditional Skincare Products with Advertising and Celebrity Endorsement Strategy as a Mediator
The Role of Brand Silence and Nostalgia in Revitalizing Traditional Skincare Products with Advertising and Celebrity Endorsement Strategy as a Mediator
Tripathi, Vibhuti, and Tarunija Chandra. 2023. “The Role of Brand Silence and Nostalgia in Revitalizing Traditional Skincare Products with Advertising and Celebrity Endorsement Strategy as a Mediator.” Journal of Business and Economic Studies 26 (2): 72–108. https://doi.org/10.53462/PPKB8549.