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Original Research
Vol. 26, Issue 2, 2023February 08, 2023 EDT

Strategic Alliance Sustainability: Partner Cohesion and Customer Goal Achievement

George DeFeis, MBA, Ph.D.,
Alliance cohesionalliance renewalcustomer goal achievementstrategic alliancesustainability Strategic Alliance Sustainability
Copyright Logoccby-sa-4.0 • https://doi.org/10.53462/RBJE4998
JBES
DeFeis, George. 2023. “Strategic Alliance Sustainability:    Partner Cohesion and Customer Goal Achievement.” Journal of Business and Economic Studies 26 (2): 1–33. https:/​/​doi.org/​10.53462/​RBJE4998.
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