Vol. 25, Issue 2, 2021November 10, 2021 EDT
Forerunners and outcomes of brand loyalty: A study of young consumers in Pakistan
Forerunners and outcomes of brand loyalty: A study of young consumers in Pakistan
Raza, Aleem, Mubasher Akram, and Muhammad Asif. 2021. “Forerunners and Outcomes of Brand Loyalty: A Study of Young Consumers in Pakistan.” Journal of Business and Economic Studies 25 (2): 29–45. https://doi.org/10.53642/TBJQ3940.