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Case Study
Vol. 25, Issue 1, 2021May 03, 2021 EDT

Inventing Margaritaville: How a beach loving singer songwriter built a business worth more than $1 Billion

John Inzero, MBA,
case studyjimmy buffet
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JBES
Inzero, John. 2021. “Inventing Margaritaville: How a Beach Loving Singer Songwriter  Built a Business Worth More than $1 Billion.” Journal of Business and Economic Studies 25 (1): 58–70.
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